Innovative, Avid Creative Director/Marketing Manager with the Midas Touch:
Major Areas of Strength:
Art Direction, Sales & Marketing, Branding, Direct Mail, Market Research & Analysis, Business Writing/Content Development Strategy, Vendor Negotiation, SEO, Project and Client Management, Creative Team Leadership
Achievements & Results:
- Increased clients' revenues by at least 10-15% and saved thousands of dollars eliminating wasteful marketing and advertising efforts by facilitating a distinct, competitive client advantage over their competition giving them a new brand, a new confidence and a new direction over previous efforts.
- Tripled revenues and the number of clients served within three years by utilizing highly specific integrated marketing tactics to reach tightly defined niche markets.
- Achieved a 95% on-time delivery rate and produced projects 25% faster than competitors by evolving and implementing a streamlined workflow and communication process that significantly reduced both client involvement and the number of revisions typical for similar projects.
- Won return business from over 85% of first-time clients as a result of achieving 100% ROI within 6 months time.
- More than doubled the amount of web traffic to the OSRPT web site by employing social networking sites like Twitter and Flickr, articles, cross promotion on printed collateral, online newsletters and revising keywords.
- Saved over $24K and 120 -180 man-hours annually by redesigning the newsletter and researching a more efficient vendor who increased services at a lower cost.
- Saved thousands for my employer by multitasking to provide both design and storyboarding elements for corporate training (eLearning) Flash interactive animations for companies like AT&T, Cisco, Sun, RSA, Linux, American Management Association.
Professional Experience:
Can-Do Graphics, LLC
Scottsdale, AZ
Creative Director, Director of Marketing
4/03 – Present
- Work with clients to identify and understand their ideal target markets, then conceptualize distinctive, consistent business brand and compelling marketing message to attract them. Provided the strategy and direction to clients to ensure successful brand development, marketing results and advertising effectiveness.
- Researched, hired and managed creative outsourced team of graphic designers, Web site development experts and a project manager (in and out of state).
- Provided design team with a specific creative direction for each project that ensured that the client's vision was captured. Ensured projects were delivered on time, on budget and exceeded client expectations.
OSR Physical Therapy
Anthem/Peoria/Gilbert/N.Phoenix, AZ
Director of Marketing/Branding Consultant
2/04 – 10/09
- Designed company's corporate brand, marketing collateral and online presence from scratch.
- Conceptualized, designed and fulfilled a direct mail campaign to attract new patients.
- Employed social networking sites Twitter and Flickr, articles, cross promotion on printed collateral, online newsletters and revising keywords in marketing campaign.
- Identified and rectified several extremely inefficient operations in the company in the areas of printing, outsourcing, marketing programs, delegation of labor, etc.
- Developed company's outreach in developing relationships at networking events as well as establishing physician referral sources.
- Developed a system to easily obtain patient testimonials, which could be later used for promotion and marketing efforts.
KnowledgeNet (Corporate eLearning)
Scottsdale, AZ
Design Team Lead/Senior Graphic Designer
12/99 – 4/03
- Trained and managed team of three graphic designers; Co-lead an entire team of 6 people.
- Trained new graphic design department hires on company methods, policies and protocols. Designed and storyboarded corporate training (eLearning) Flash interactive animations.
- Prioritized and project managed up to 3-4 corporate courses at a time.
- Assisted corporate art team in establishing company-wide design standards.
Education:
- B.S. Business Administration/Marketing, University of Akron, Akron, OH.
- Develop Your Vision: Marketing and Sales Program Certification. Four-year consultant-guided program focused on business development and sales and marketing best practices for small business.
- Sandler Sales Training: Completed Fundamentals of the Sandler Selling System training.
- 90 Minute Time Manager Training: Completed program.
- Edge Success (1 on 1, 4 week ESS Business/Entrepreneurial Training).
- Continuous learning: over 35 hrs. logged in online training courses at lynda.com and vtc.com.
Notable Accomplishments:
- Author of two marketing and client management training books for creative professionals: Being a Starving Artist Sucks (ISBN: 0981622003) and Verbal Kung Fu for Freelancers (ISBN: 0981622046). Expanded product line with mentoring CD on iTunes, contract/template package & coaching program.
- Conducted speaking and training programs for The Art Institute of Phoenix and local community college design departments.
Core Competencies:
General Skills: Problem-Solving, Decision Making, Leadership, Oral/Written Communications, Team-Building, Performance & Productivity Improvement, Strategic Marketing, Creative Graphic Design, Brand, Sales, Collateral, Market Research, Marketing Strategy, Content, Online Presence, Sales Process, Creative Team, Hire, Motivate, Manage, Blogging, Social Networking, Press Releases, Landing Pages, Auto Responders, Accounting/Budgeting
Computer/Technical Skills: Adobe Photoshop, Illustrator, Indesign (Desktop Publishing), Flash (Multimedia Presentations), Adobe Acrobat, Web Design (Dreamweaver, HTML, CSS, SEO), Google Adwords and Google Analytics, MS Project, MS Office Suite, Photography and Digital Photo Editing, Large Format and Trade Show Graphics and some Audio/Visual Production.
